Embracing the Irate Customer (#24)

The average business only hears from 4% of dissatisfied customers. So when you do hear from an irate customer, it’s important to look at it as a golden opportunity to improve your services, prevent future complaints, and gain a loyal customer. This approach is not intuitive, but it’s effective.

Today, I talk about how to react to an irate customer and why it’s never productive or acceptable to simply yell back. I offer insight into the ideal mindset when engaging with irate customers, and I share eight steps for turning them into loyal ones.

“Remain calm. Do not try and match their anger levels. It is never okay to be rude to a customer.”

– Murtaza Versi

This week on the Engage Relate Perform Podcast:

  • Why returning rudeness doesn’t solve anything
  • Why the customer’s anger is not actually directed at you
  • The presence of emotion in the encounter
  • The power of sympathy, empathy, and listening
  • Why you should thank the irate customer

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