Laura Minde: A Bottom-Up Approach to Ethical Conduct

Laura Minde is the Managing Director and Founder of Outstanding Solutions Ltd., a hospitality consulting firm based in Tanzania that is dedicated to actively contributing to the growth of the Tanzania and East Africa tourism and hospitality sector through high quality workforce training. Laura has 5 years of experience in training corporate staff and management employees to develop skills, competencies, and knowledge in workplace standards. She obtained her Bachelor’s degree in Food Science and Technology from the Sokoine University of Morogoro and holds a dual Master’s degree in International Hospitality Management from EM Lyon and the Institut Paul Bocuse.

Laura joins me today to discuss her bottom-up approach to creating company cultures and boosting ethical conduct in the workplace. We discuss why it’s necessary to take a bottom-up approach to ethical conduct when creating company cultures and why it’s crucial for employers and senior executives to model the behavior they expect from their employees. We discuss strategies you can use if you discover your company’s values are not aligned with your own and the value of organizations maintaining an ‘open door policy’ when handling employee complaints. Laura shares the steps employers can take to create a culture of ethical behavior and what employees can do when they witness unethical behavior in the workplace. We also discuss why regularly training your employees on ethics is crucial for maintaining a good company culture and creating trust among your employees. 

“As a leader, we have to remember that our employees emulate what we do. – so it’s important to be on the right track and lead by example.” – Laura Minde


To improve your leadership skills, sign up for an upcoming workshop. Coaching for Success, hosted by Murtaza in collaboration with the Service Quality Institute, will help you improve employee engagement and create effective teams.

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